Daniella
Barta

Performance Management & Talent
Building AI & agentic HR processes →

I design fair, feedback-driven performance systems, built on psychology and backed by data.

Six years in HR across the UAE and a Master's in Industrial-Organisational Psychology. I've designed and run performance frameworks for up to 2,000+ employees, from goal setting, review cycles and calibration to linking outcomes with development, succession and reward.

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Six languages — Hungarian & Italian (native), English & Spanish (fluent), Portuguese & French (intermediate)
Portrait of Daniella Barta
Daniella Barta·Dubai, UAE
2,000+employees in the performance framework I run across MENA & Turkey
6+years in HR, in the U.S. and the UAE
3UAE organisations where I designed and ran performance systems
4.00GPA, Master's in Industrial-Organisational Psychology
Overview

Fair performance systems, from first framework to 2,000 people.

My work sits where organisational psychology meets the day-to-day running of a business. I design the systems that decide how people are assessed, developed and rewarded, and I make sure those systems are fair, consistent and actually used by managers.

Today I lead performance management strategy for 2,000+ employees across MENA and Turkey at Publicis Groupe, keeping promotion and development decisions objective and turning performance data into insight leadership can act on. Before that I built frameworks from the ground up: a performance management system within my first six months at S.S. Lootah, and a full review cycle with goal setting, calibration and a transparent link to reward at itcan.

I'm also an AI enthusiast. I build automated and agentic people processes, from Power Automate workflows to Power BI talent dashboards, that remove the admin and leave managers more time for the conversations that matter.

  1. Design the frameworkGoals, review cycles and criteria that are fair, consistent and unbiased across teams.
  2. Calibrate & connectLink outcomes to development, succession, promotion and reward so ratings mean something.
  3. Turn data into insightPerformance analytics and talent dashboards that leadership actually uses.
  4. Automate the adminAI and automation that cut manual work while keeping the human element where it matters.
Experience

From university OD to group-wide performance strategy.

Performance Management Senior Executive

Current
Publicis Groupe·Aug 2024 — Present·Dubai, UAE
  • Drive performance management strategy for 2,000+ employees across MENA and Turkey, keeping promotion and development processes fair and objective.
  • Partner with leadership to deliver actionable insights through performance analytics and talent dashboards.
  • Streamline promotion workflows and strengthen manager accountability through process automation.
  • Lead initiatives that put continuous feedback at the core of how talent is grown and assessed.
  • Build AI and automation solutions that make the performance management framework more efficient.

Talent Development Specialist

itcan·Dec 2023 — Aug 2024·Dubai, UAE
  • Designed a performance management framework for 100+ employees that ensured fair, consistent and unbiased evaluations across teams.
  • Developed a structured performance review cycle, including goal-setting tools, calibration processes and feedback mechanisms.
  • Partnered with leadership to link performance outcomes to a transparent compensation and reward structure.

Organisational Development Executive

S.S. Lootah·Mar 2023 — Dec 2023·Dubai, UAE
  • Created and implemented a performance management system within the first six months at the company.
  • Led recruitment from entry level to C-level, writing job descriptions and agreeing requirements with business unit managers.
  • Supported organisational development, including the delegation of authority, compensation and benefits matrix and employee engagement procedures.

Organisational Development Consultant

BChange·Sep 2021 — Mar 2023·Dubai, UAE
  • Managed and supported client project tasks.
  • Identified and documented key insights from client interactions and data collection to propose organisational improvements.
  • Analysed quantitative and qualitative data to map each client's current state and recommend best-practice alternatives for the future state.

Employee & Organisational Development Analyst

Valdosta State University·Aug 2019 — May 2021·Valdosta, U.S.
  • Co-facilitated and moderated employee development trainings.
  • Evaluated the effectiveness of training and development programmes and recommended changes to objectives and methods.
  • Planned, coordinated and directed development activities for university employees, faculty and staff.
  • Produced and analysed needs assessments to meet the training needs of departments across the university.

HR Intern

Iconic Group·Jan 2018 — Jul 2018·Valdosta, U.S.
  • Redesigned the exit interview form for more objective, measurable data.
  • Helped plan monthly employee engagement initiatives promoting health and well-being.
Education & certificates

Trained in the science of people at work.

Master's · 2019 — 2021

Industrial-Organisational Psychology

Valdosta State University, Valdosta (U.S.)

GPA 4.00 / 4.00
B.Sc. · 2015 — 2019

Psychology

Valdosta State University, Valdosta (U.S.)

GPA 3.95 / 4.00
B.A. · 2015 — 2019

French

Valdosta State University, Valdosta (U.S.)

GPA 3.95 / 4.00
Certified
Certified Performance Management ProfessionalCPMC
Certified
HR Metrics & DashboardingAIHR
In progress
SPHRiSenior Professional in Human Resources – International
Capabilities

How I work.

Performance & talent

  • Performance framework design
  • Goal setting, review cycles & calibration
  • Linking performance to development, succession & reward
  • Promotion processes & manager accountability
  • Training needs assessment & programme evaluation

Data & automation

  • Power BI dashboarding
  • Power Automate workflows
  • AI & agentic automation for HR
  • Data analysis & HR metrics
  • Performance analytics for leadership

People & languages

  • Stakeholder management
  • Coaching managers
  • Conflict resolution & mediation
  • Presentation skills
  • Hungarian, Italian native
  • English, Spanish fluent
  • Portuguese, French intermediate
Contact

Let's talk.

Building or rethinking performance management, or looking to bring automation into your people processes? I'd be glad to hear from you.

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